GEO · Generative Engine Optimization
AI answers the question. Is your name in the answer?
GEO is not SEO renamed. Content an AI system can extract looks different: a direct answer, self-contained sentences, a clear entity, credible sources and a visible update date. Kestralia measures that readiness, then — only with an authorized key — records direct observations.
- Readiness checklist
- 9 weighted checks
- Direct observation
- Gemini / OpenAI / Perplexity API
- Fabrication
- Zero simulated answers
Content readiness
Nine weighted checks: brand entity, answer-first structure, question coverage, FAQ, authorship, citations, freshness, llms.txt and chunkability.
- Transparent 0–100 score
- Evidence per check
- Specific recommendations
Prompt monitoring
Query sets are generated from keyword clusters; every prompt records its language and region.
- Commercial and informational
- English and Persian
- Comparable history
Share of answer
Brand mention rate, position in the answer, competitors mentioned and cited domains — as a sample, not a rank.
- Mention rate
- Competitors in answers
- Citation sources
Measurement integrity
Every record stores platform, model, query, date, language, region, method and limitations.
- method = direct_observation
- or not_measured
- never a fabricated number
Technical extractability
JSON-LD, FAQ structure, dates, llms.txt, heading hierarchy and links to primary sources.
- Entity schema
- FAQPage
- dateModified
Answer-ready content
Briefs are question-shaped and require sources; unsourced statistics block publishing.
- [VERIFY] for unknowns
- Quality gates
- No guarantees
Limits
What we do not claim
These are part of the product, not a footnote.
- AI answers are non-deterministic and personalized; one observation is not a ranking.
- We do not and cannot guarantee citations or mentions.
- Without an authorized API, no answer is recorded or simulated; the record stays "not measured".
- llms.txt is an emerging convention, not a guaranteed control over models.
Measure how answer-ready your site is
Readiness is deterministic and works without a key. Direct measurement is optional and fully disclosed.