The full spec, without overclaiming
What does a number-one SEO and GEO practitioner actually do?
This page states the full role and then says honestly which part is live in Kestralia, which is partial, and which needs external data or access. We do not claim everything; every green item has code and evidence.
Technical SEO
- Polite, SSRF-safe crawling
- Indexability, canonical, redirects
- hreflang, JavaScript, thin content
- Server logs, 301 map, schema
Search performance
- Real clicks, impressions, CTR, position
- Google URL inspection
- Striking distance
- Cannibalisation and period decay
Keywords and intent
- Extracted from real pages
- Intent classification
- Clustering and page mapping
- Cannibalisation detection
Content
- Briefs with questions and internal links
- Drafts with a no-invention prompt
- Quality gates and [VERIFY]
- Editorial and publishing workflow
Internal links and architecture
- Cluster-aware link opportunities
- Orphan pages and depth
- Redirect map
- nginx/htaccess/CSV export
Structured data
- JSON-LD detection and errors
- Organization/Product/FAQ generation
- Offer and price completeness
- Breadcrumbs on deep pages
International
- hreflang clusters and return tags
- Language, direction and RTL
- Language/country discovery
- Market recommendations: partial
Local SEO
- LocalBusiness schema
- Phone/address from structured data
- Google Business Profile: unavailable
- Directory NAP consistency: not yet
Without GBP access we only do the measurable part.
E-commerce
- Product schema and price
- Category/product crawling
- Faceted-navigation traps: generic checks
- Merchant Center: unavailable
No full claim without Merchant Center.
AI visibility (GEO)
- Answer-readiness checklist
- AI-crawler access
- Real answers with model, date, sources
- Share of voice, branded vs unbranded
- Gap → publishable brief
Authority and links
- Bing link counts for a verified site
- Subdomains from public certificates
- Domains AI cites for your category
- Full backlink index: paid data, never fabricated
No Ahrefs/Majestic means no fabricated backlink index; we show real alternatives.
Measurement, proof and operations
- Transparent scoring methodology
- Before/after proof and audit log
- 90-day measured-progress guarantee
- Roles, API tokens, export, deletion
Our rule
No invented ranking, search volume, backlink or AI answer. If a capability needs paid data or the customer's permission, we say so and do the closest legal, measurable thing instead.